Sustainable fashion is one to watch – literally, as we’ve rounded up the best brands making eye wear eco-friendly. So, whether you’re after a pair of shades for the summer, or everyday glasses, here are the ones worth knowing.
Entrepreneurs Gemma Vincent and David Hearn set up this socially conscious brand after a trip to Malaysia where they experienced plastic pollution first hand. Fast forward nine months and they launched on World Oceans Day with an eyewear range that not only helps you look good and do good. While buying glasses may feel like a small decision they set about making sure it had a massive impact. Truth&All believe that recycling plastics is only half the answer. The brand turned to an Italian company called Mazzucchelli who create a bio-based acetate. This material is oil-free, eco-friendly and biodegradable while being as sturdy as its plastic competition. Gemma and David knew it was the perfect material to create their sunglasses with. And better still, Truth&All have a giveback initiative for customers. They commit to invest 15 per cent of profits back into projects that deliver a more sustainable planet.
“When we started Truth&All, even back at concept stage it was clear that it was more than a company,” says David. “It was a movement. People jumped on the journey with us, even before we had product designs. Truth&All has meaning, and our products have heart.”
Visit truthandall.com for more information.
Waterhaul, are a Cornish start-up who create sunglasses made from 100 per cent recycled fishing nets. Founder, Harry Dennis set up the brand after noticing the huge amount of rubbish washing up on shores while he was surfing. In fact, every year 640,000 tonnes of fishing nets are lost or discarded in the ocean. The brand removes this waste from beaches and oceans, and recycles the material into sunglasses and eyewear frames. Here, Harry tells us more.
What have people’s reactions been to the project?
There is an initial surprise – I’ve had people ask if the sunglasses smell fishy. However overall, we’ve been blown away by people’s support for what we’re doing.
Why is it so important to cut the amount of waste that goes into our oceans?
The ocean is my source of fun, wonder and enjoyment, therefore I want to protect it so it stays this way for future generations. There will be more plastic in the sea than fish by 2050 which reinforces why it’s so important to make change.
What advice would you give to people wanting to be more eco-friendly?
“My actions won’t make a difference” – said 7.5 billion people. Your actions, behaviours, conversation and importantly your vote, can make change happen.
For more information, visit waterhaul.co
Peep Eyewear re-purpose vintage eye frames with new optical grade 100 per cent UVA-UVB lenses. We caught up with Jo Skelton from the brand to find out more.
“Peep was born from a love a vintage and a passion for quality eyewear. I wanted to create an eco friendly business that allowed me to be creative. All our frames are handpicked and selected on quality and design. We upcycle the old and add in new lenses and tints. Many of the pieces have a contemporary feel as designers today take inspiration from the past.”
“From the outset I knew adding to the global plastic crisis was not an option. We try to look at every angle of our business and make it as eco-friendly and sustainable as we can. We changed up our glasses cleaning cloths last year to ones made from recycled PET plastic bottles. This year we’re also swapping our glasses cases to sustainable ones. It’s an ongoing work in progress, but we’re a small business so we can move quickly when we discover new greener solutions.”
“We partner with environmental charity Trees for Cities to help breathe new life into urban areas creating greener city spaces. For every pair of glasses we sell, the money donated by Peep enables Trees for Cities to plant a tree where it’s most needed. Since 1993 Trees for Cities have recognised the need for more trees to regulate the climate and capture carbon. We know that being around trees is also great for our physical and mental health.”
For more information, visit peepeyewear.co.uk