Brits Are Buying Into Ethical Fashion

Brits are changing their shopping habits and buying into ethical fashion.

New research from, reveals that one in four women worry about the environmental impact of fast fashion.

As a result, they’re now seeking out alternate ways to get their fashion fix.

Almost 64 per cent saying they’d happily buy second hand and preloved items.

Better still, one in five British women admit to feeling guilty when purchasing new garments as they already own so many.

This comes as welcome news following up from fashion retailer Missguided selling a bikini for just £1.

These changes in attitudes come in a year which has seen a growing tide rising against fast fashion practices. Only this month, activists Extinction Rebellion brought Bristol city centre to a standstill to protest the waste in the fashion industry.

And there are now an increasing number of platforms available to allow consumers to shop sustainably. Patatam is the UK’s biggest online preloved fashion reatiler. They provide clothing at prices 70 per cent cheaper than the high street. Plus, fashion-lovers can also sell pieces they no longer want directly to Patatam using their free Patabag service.

“It’s great to see British consumers becoming more conscious of the impact their shopping habits are having on the environment,” says Eric Gagnaire, managing director at Patatam. “We have seen an increase in shoppers wanting their clothes to have a second lease of life – whether they sell, donate or recycle them. This, coupled with the research shows how much attitudes have changed.”