Holland & Barrett bans wet wipes.
In a revolutionary move, the health shop retailer have announced they will no longer buy, sell or produce wet-wipes as part of its ‘Clean and Conscious’ pledge.
Plus, they’re calling for other major retailers to do the same.
Instead, wet-wipes will replaced by environmentally friendly and sustainable alternatives by end of September 2019.
The move comes as more shops recognise their ethical and environmental responsibilities.
According to the EarthWatch Institute and Plastic Oceans UK, 9.3 million wipes are still flushed down toilets in the UK every single day, which make their way to the world’s oceans, rivers and sewage systems. This can damage marine life and creating huge costs for consumers from sewer blockages.
In fact, wet wipes are blamed for 80 per cent of blockages in our sewers, costing an estimated £100 million a year to clear, in the UK alone.
Internationally, the problem is much bigger with wet wipe demand growing to $13.5 billion in 2018.
The vast majority of wet-wipes are not biodegradable, so those that do escape sewage filters have an even greater environmental impact.
Traditional wet-wipes are made of polyester and contain millions of chemical microfibres. Once in water, these fibres are released and cause death and destruction to a host of marine species.
Holland & Barrett believes that as there are effective and sustainable alternatives to non-biodegradable wet-wipes, it would help safeguard marine life and put an end to costly sewer blockages if the Government reverted to its original decision to review and include wet wipes in its 2042 plastic elimination programme.
Joanne Cooke, head of beauty at Holland & Barrett, explained: “There is a growing awareness of how much our current throwaway culture is damaging our oceans, beaches and rivers. We want to encourage our customers to think about what they currently throw away. We can choose to spend our money on more sustainable products.”
Joanne Cooke added: “The impact of single-use plastic on the earth is very evident. Moving forward we will look to make our beauty offering as clean and conscious as possible. You won’t find parabens, SLS or micro plastics in any of the products that we sell. Holland & Barrett believe there should be no compromise on the products you put on your skin, hair, face or body.
“We care about the world we live in. We are in the process of developing our beauty range to focus on recyclable and refillable and waterless products. We’re making a commitment to buy into beauty that doesn’t cost the earth. We also make sure all of our palm oil is from sustainable, RSPO certified, sources.”
Here’s hoping other retailers follow suit!