“Be Kind” – these are the words Caroline Flack wrote on her Instagram back in December before her recent passing, which has sparked a revolutionary movement among salons nationwide.
Like the rest of the country, we were shocked to hear of Caroline Flack’s suicide earlier this month.
Many blamed the press, gossip magazines and trolls for their incriminating and hurtful comments about the TV presenter.
Yet, in a bid to make a stand negative stories written about those in the public eye, many salons are now boycotting celebrity magazines that seem to have become a staple on the coffee tables of hairdressing and beauty salon waiting rooms.
Instead, books or lifestyle are now being offered as a kinder alternative.
The #antigossipsalon hashtag on social media has really taken off with businesses right up and down the country, from Cornwall to Edinburgh all taking part.
We spoke to Fiona and Tara from Original Button hair salon in Colchester, who have joined the movement.
“As the times are changing and social media and gossip magazines have more of a louder voice we started to realise just how negative and demeaning they are especially after the recent suicide of a celebrity which to some could of seemed as manslaughter by the media. We therefore thought it was important that in our position we should be encouraging ourselves and others to simply be kind.”
Original Button are hoping their clients will see this as a move in the right direction.
“The relationship of salons with gossip magazines in the past was seen as a way for clients to escape from their everyday life and something to needlessly chit chat about. As a salon we have tried to make a stand and say there is a more positive way to deal with our own life’s and struggling thoughts through reading literature, continuing to learn, also meditation or simply having a outsider to talk to with listening ears and a caring heart. We hope this small act of removing them from our salon and creating a book swap system instead is a big help for those who may need it.”