Alt-milk brand, Oatly, have introduced labels with a number that defines a product’s environmental footprint.
Expressed in carbon dioxide equivalents (CO2e), you’ll now be informed of the climate impact of their products. As a result, you’ll know the milk’s footprint from field to store. Calculations show that by swapping 1 litre of whole British cow’s milk for 1 litre of oat milk, you’ll save 1.16kg of CO2e. This is the equivalent to the greenhouse gas produced by driving 10km in an average petrol car. Consequently, Oatly hope that by becoming the first brand to this introduce these labels on a global scale, it will encourage us all to make more informed choices about our food and drink.
The CO2e figures can be found on the back of Oatly packaging, or in a small bubble on the front of the drinks. Although it will take some months to have all figures calculated on all products, you can visit the product pages on Oatly’s website where figures will be posted as soon as they’re in.
Carina Tollmar, sustainability director at Oatly said, “Scientists agree that to avoid catastrophe we must keep the global temperature rise below1.5C. Even though the food system accounts for20-25%of the world’s total climatefootprint, it’s currently really hard for consumers to understand the climate impact of their food and drink. It’s now time to take urgent action. We’re giving consumers detailed information about the climate impact of our products. Now, Oatly fans can make more informed choices when it comes to their food and drink purchases.”